‘Subway Surfers’ Buyer and Lifestyle Brand to Première at Walmart

In the most recent move from SYBO Games, the organization’s SUBSURF shopper and lifestyle stock brand prepares for a brick-and-mortar retail program in the U.S., to only be sold at Walmart.

Merchandise will be accessible over dozen categories as new accomplices have marked to make, assembling and market an assortment of items dependent on the most downloaded versatile round of the decade, “Subway Surfers.”

Retail Monster U.S., “Subway Surfers'” North American permitting operator helped facilitate the arrangements.

The new licensees and separate items for the U.S. what’s more, Canada regions incorporate Sakar, Accessory, Franco Manufacturing, and Bioworld.

“Subway Surfers” items will show up on Walmart racks starting this mid-year.

“This year promises a new SUBSURF experience as product rolls into Walmart and new partners come on board,” says Naz Amarchi-Cuevas, chief commercial officer, SYBO. “We’re excited about our consumer product lines. From toys to apparel to gadgets and more, each licensee is committed to delivering the authentic street-smart, art and edgy youth culture, attributes of the Subway Surfers brand, and we keep following our strategy of rolling out products in a paced and thoughtful way.”

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Ellie Ferrari

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