Specialized Fulfillment Services:
Simple Shift in Language Drives Success in For-Profit Publishing
DAYTON, OH, November 17, 2021. Specialized Fulfillment Services has been in the magazine fulfillment services business for over 40 years, and, like all things, change is the only constant. One recent trend has proven to offer exceptional results and greatly improved customer loyalty. The change is a simple one that could be implemented by any publisher. The change is a shift from the traditional term of “subscriber” to “member.” The word “member” as simple as it seems, ties a reader more closely to the brand and its mission and instills a sense of belonging and community. “On the for-profit side of the publishing world, SFS is seeing customers offer a variety of premiums that come with the membership,” says Joseph Lunne, principal at SFS. “Many publishers are now soliciting paid with order premiums with many direct mail projects,” Mr. Lunne says, “The key to success in this area is to offer a premium that has a perceived value to the customer. SFS has seen publishers offering low-cost premiums that have attracted significant interest from members or subscribers, from premium items to adding digital library access. It is also critical to include the business reply envelope with the original offer, as SFS is seeing many customers willing to pay with the order and that helps cash flow for the publisher and customers seem to be happy to provide the payment with the order”.SFS
Unfortunately, SFS has seen some large publishers fail as of late, however, small to medium-sized publishers have been able to thrive in the COVID 19 environment if they were strategic in their mail budget during this time. SFS is here to help any company be successful during these hard times. SFS is here to set out what needs to get good results for the clients.
For additional information, contact Specialized Fulfillment Services at sfsdayton.com.
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